There are many ways to define big data but the best way is a large amount of structured or unstructured data. This type of data is difficult, if not impossible, to manage because it's constantly growing and becoming more complex- an illustration depicting 1.1 trillion MBs generated every day by 7 billion people on the internet provides evidence that financial firms cannot afford to ignore this issue as they need you! In reality, fintech companies can't always offer solutions for 3 V's: volume/speed/flexibility at once. So when building platforms for analytics with new techniques applied so as processing different types (or versions) individually possible - then their solution will be stronger than before